![PSA-FCA Merge](https://pvmi.wharton.upenn.edu/wp-content/uploads/2020/01/PSA-FCA-merge-150x100.jpeg)
Last month, Groupe PSA — the French manufacturer of the likes of Peugeot and Citroën — and Fiat Chrysler Automobiles (FCA) announced a binding agreement to merge. Lauded by FCA CEO Mike Manley as “smart industry consolidation,” this move hopes to achieve brand diversity and new efficiencies.…Read More