Why ‘Autos Plus Tech’ Is the Best Path for Automated Vehicles

Close-up of a blue car power button with the word "POWER" and an icon depicting a power symbol.

As automated vehicles (AVs) inch closer to entering the mainstream, observers and analysts are divided as to which players will come out ahead: established auto manufacturers or new entrants from Silicon Valley. However, PVMI director John Paul MacDuffie and David R. Keith, professor at MIT, believe a better framing is not “autos versus tech,” but “autos plus tech.”Read More