How to Drive Value Your Way

The story of the personal computer industry is famously one of value migration and industry evolution in the knowledge economy. However, for the car industry, value and profit migration are not inevitable, despite rapid changes and intense competition.

Based on studies of competition and innovation in the auto industry, PMVI Director John Paul MacDuffie and researcher Michael Jacobides explore ways through which established players can protect their value and emerging players can change the competitive landscape to attain more value within the auto space.

Read the full article here.