Wednesday, September 21, 2016
Organized by John Paul MacDuffie, PVMI; Florian A. Täube; University of Libre de Bruxelles; Anja Schulze, University of Zurich; Daniel Engler, Illinois State
EUREF campus, Berlin, Germany
The focus of this extension is on the future of technology and sustainability in the mobility sector. Driven by shifts in consumer demand, technology forcing by legislative bodies, and broader ecological concerns, traditional modes of transportation (i.e., private automobiles powered by internal combustion engines) are increasingly facing substitution by alternatives such as private automobiles powered by electric motors, car-sharing, ride-sharing, app-based transportation networks, mass transportation, and multi-mode travel. Even mass transportation options such as buses and trains are at risk of substitution, as consumers find that car sharing is a viable alternative.
Research in Strategic Management on Innovation Ecosystems provides a natural lens to understand how public and private entities will respond to incentives to innovate, and who will benefit from disruptions in the sector.
What is most interesting about current changes in the mobility sector is that, rather than wholesale substitution of older technologies by new ones, we see that new technologies are replacing various components of existing system architectures. For example, electric motors and fuel cells have the potential to eventually replace internal combustion engines in vehicles, and car sharing has the potential to eventually replace business models implied by the single ownership of vehicles. Still, both new and old technologies and business models are likely to be part of the overall mobility mix for many years to come. Advantage is likely to accrue to those actors (firms; entrepreneurs; city governments; regions) that can coordinate and collaborate most effectively to create the mobility ecosystem that provides the greatest value to its users.
Agenda
9–9:30 a.m.
WELCOME & BRIEF OPENING
John Paul MacDuffie, Professor, The Wharton School, University of Pennsylvania
Reinhard Müller, CEO, EUREF Campus
9:30–11 a.m.
ELECTRO-MOBILITY
Carole Donada, Professor, ESSEC Business School
Yurong Chen, Postdoctoral Researcher, ESSEC Business School
David Keith, Assistant Professor, Massachusetts Institute of Technology
11–11:30 a.m. COFFEE BREAK
11:30 a.m.–12:30 p.m.
COMPETITION, COLLABORATION, AND COORDINATION
Michael Jacobides, Professor, London Business School
John Paul MacDuffie, Professor, The Wharton School, University of Pennsylvania
Francesco Zirpoli, Professor, Ca’ Foscari Università di Venezia
12:30–1:30 p.m. LUNCH
1:30–2:30 p.m. GUIDED TOUR OF EUREF-CAMPUS
2:30–3:30 p.m.
RESEARCH BY DOCTORAL STUDENTS
Bo Chen, Doctoral Student, École Polytechnique
Guilia Marcocchia, Postdoctoral Researcher, École Polytechnique
Ulla Saari, Postdoctoral Researcher, Tampere University of Technology
3:30–4 p.m. HUBJECT VISIT
4–5 p.m.
ECOSYSTEMS FOR EVs & DIGITIZED TRUCKING
Martin Petschnig, Head of Market Development, Hubject
Gerhard Novak, Partner & Vice-President, Strategy & PwC
5–5:30 p.m. WRAP-UP & NETWORKING